“When I started out, I was looking for partners that shared the same sense of innovation, quality, passion and commitment to improving on-farm productivity and efficiency.”
Herby Whyte, Founder & Director
In the early 1970’s, Herby Whyte was one of New Zealand’s most progressive farmers. He and wife Pam operated a successful potato growing enterprise at Lochiel, near Winton in the South Island. Herby was focussed on improving productivity and making farming a more profitable business, and he knew that machinery was a critical part of this. Frustrated by the lack of availability of fit-for-purpose machines and the quality of back up service and support, he decided to do something about it, and in 1975, the Whytes established Landpower (then known as Farmrite).
Since then Landpower and its CLAAS Harvest Centre retail dealership network have grown into a significant business spanning New Zealand and Australia, while still staying true to Herby’s vision of: working hard, doing honest business with good people, sourcing the best farm machinery worldwide, fronting up to any issue, and always looking to stay one step ahead.
CLAAS Harvest Centre is now the largest privately-owned farm machinery distribution network in Australasia, servicing primary producers and agricultural contractors from 32 strategic locations throughout New Zealand and Australia.
Each of the CLAAS Harvest Centres is a regional sales, service and support hub for the complete range of CLAAS, AMAZONE, JCB, Väderstad, Trioliet and other leading farm machinery brands. All of these brands are acknowledged as leaders in their fields. Like us and many of our customers, they are family-owned businesses that recognise the importance and value of long-term relationships.
Today Landpower employs 100 staff across a range of sales, marketing, technical support, parts and administrative roles in its Christchurch and Melbourne headquarters. A further 300 staff are employed across the CLAAS Harvest Centre distribution network.